Field Marketing Officer – Raipur

5 - 8 Years
Raipur

Job Description

Position: FIELD MARKETING OFFICER

LOCATION : Dhamtari, Raipur

Organisation Structure:

President Crop Nutrition Business ==>> Head Strategy & Marketing ==>> Zonal Marketing Manager ==>> Area Marketing Manager ==>> Field Marketing Officer

Job Purpose:
  • Plan & ensure all market development activities are conducted as per plan & budget to promote Mahadhan brand & increase awareness about value proposition of existing/new products
  • Develop connect with key sub-dealers/retailers in command area to update on new products and track liquidation of the products
  • Conduct visits to villages to establish direct one-on-one direct contact with KOLs/Crop Heroes/progressive farmers & Identify key institutions in local farming community
  • Review, monitoring & capability building of Sales Promoters
Key Accountabilities & Outcomes:

1) Plan & ensure all market development activities are conducted as per plan & budget to promote Mahadhan brand & increase awareness about value proposition of existing/new products
  • Plan annual/monthly market development activities for each of the areas/focus crops & products under the sales promoter (e.g. Organized farmer meetings, Demonstrations & demo-site meetings, Crash Sales Program & Joint Crash Sales Program, Bazaar Day, Crop seminars, Sub-dealer training/co-op meeting, etc.)
  • Participate in key marketing activities like crop seminar, Demo Site Meetings, Crop Productivity Enhancement Project (CPEP), CSR activities, Mahadhan Customer Day & exhibitions
  • Plan & monitor large scale farmer demonstration & trials for new product launch in coordination with Crop Agronomist as well as Area Marketing Manager 
  • Coordinate with internal teams (Area/Zonal Manager) and external stakeholders Dealer /institutes for providing details for in-house magazines, literature feedback, wall painting, survey (customer satisfaction, product performance, etc. ) and other Adpro activities
2) Develop connect with key sub-dealers/retailers in command area to update on new products and track liquidation of the products
  • Maintain account and oversight of key local retailers/sub-dealers in each area and closely track stock, liquidation of these sub-dealers/retailers
  • Attend to technical queries of retailers/sub-dealers
  • Develop relationship by ensuring visits as per defined beat plan
  • Create awareness about the new/existing products and Mahadhan brand among the key accounts
  • Coordinate and work closely with Sales Executives in case there is shortfall in supply of any product from the dealer/wholesaler
3) Conduct visits to villages to establish direct one-on-one direct contact with KOLs/Crop Heroes/progressive farmers & Identify key institutions in local farming community
  • Develop one on one relation with Crop Heroes, Crop Dev Officers & Crop experts to identify & develop Mahadhan Brand Ambassadors
  • Develop connect with area/crop experts in the command area and make availability of experts to involve in farmer related programs
  • Create trust among farmers in product performance based on scientific trial results MCBR
  • Identify key institutions in the farming community (e.g. state agricultural universities, research stations, Krishi Vigyan Kendra, marketing federations, co-operative institutes) in each area and work closely on coordination with Area Managers 
  • Gather market intelligence on existing MOPs for Mahadhan as wells as key competitor products
  • Generate the farmers data on regular basis to understand requirements
4) Review, monitoring & capability building of Sales Promoters
  • Identify key potential areas in command area and prepare beat plans for Sales Promoter & track on weekly basis
  • Assess training requirements of the Sales Promoter and ensure training in coordination with the zonal training manager
  • Share reporting of market development activities conducted & liquidation every week with Area Mkt. Manager
  • Collate/validate market intelligence on existing MOPs provides by Sales Promoters for Mahadhan as wells as key competitor products and share details with Area Marketing Officer
  • Provide technical marketing inputs to field executive as per crop/farmer requirements
  • Monitor special activities like soil, water, petiole sample collection and payment 
  • Provide feedback to Area Managers on the farmer requirements, pain points & competitor products
WORK RELATIONS:

Internal Relations:
  • Sales Promoters
  • Sales Executives
  • Area Marketing Manager
  • Area Sales Manager
  • Zonal Marketing Manager
  • Market Intelligence Team
External Relations:
  • KOLs (Crop Heroes, Progressive Farmers, etc.)
  • Representatives of farmer customers & crop development officers
  • Key Institutions (e.g. state agricultural universities, research stations, Krishi Vigyan Kendra, marketing federations, co-operative institutes)
  • Sub-dealer & Retailers

Key Dimensions:

Financial Dimensions
  • Market Development Activity Target
  • Liquidation Target
  • Sch. Adh. to demo & farmer trials target
  • Connect with target # of KOLs
  • Identification of Target # of Institutions
  • Schedule Adherence to Sales Promoter Reviews & MIS Generation
People Dimensions
Direct reports Sales Promoters (Third Party)

Education Qualifications / Background

B.Sc/M.Sc. Agriculture/Horticulture
Post Graduate Diploma (Agri Business Management) would be preferred

Relevant and Total Years of Experience :

5-8 yrs. field experience in Agri-Input Industry

Technical/Functional Expertise:
  • Knowledge in the field of agronomy, plant pathology, entomology, water management, extension, soil science and agriculture chemistry, plant physiology, biotechnology etc.
  • Knowledge of laying down field trials, observations or protocols / parameters
  • Knowledge of products, rural markets, agriculture and farmers
  • Knowledge of territory and crop cycles within the territory
Behavioural Competencies:
  • Planning & implementation skills
  • Interpersonal skills - Customer Service Orientation building connect & provide advisory
  • Analytical and Liaising skills
  • Communication & presentation skills
Personality:
  • Team Player and collaborative style of functioning 
  • Proactive attitude to take feedback from KOLs/farming community/Sub-dealer/retailer 
  • Objective in nature: Ability to objectively assess results of farmer demonstrations 
  • Able to clearly communicate and articulate with local community & talk about Mahadhan products

Salary: Not Disclosed by Recruiter

Industry:Agriculture / Dairy

Functional Area:Sales, Retail, Business Development

Role Category:Retail Sales

Role:Sales/Business Development Manager

Employment Type:Permanent Job, Full Time

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Education-

UG:B.Sc - Agriculture

PG:MS/M.Sc(Science) - Agriculture, MBA/PGDM - Any Specialization, Marketing, Other Management

Doctorate:Doctorate Not Required

Company Profile

MC Placement Services

Reputed MNC Company
View Contact Details+

Recruiter Name:Deepika

Contact Company:MC Placement Services

Telephone:9246352045